A study on factors influencing on consumers buying behaviour. Factors that influence consumer buying behavior in financial services. The occupation of an individual plays a significant role in influencing hisher buying decision. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. India has ranked in online shopping after japan and america. Factors influencing consumer behaviour agricultural journals. Factors affecting consumer behavior product management buzz. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
Patil university, navi mumbai department of business management in partial fulfilment of the requirements for the award of the degree of. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. Factors influencing consumer behavior and prospective. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. The findings of the study indicated creation of new group of factor associated in similar manner and named after it with high factor loadings. Cultural factors affecting consumer buying behaviour. This study tried to find the factors affecting consumers buying behaviour, with the focus on two commonly used products soaps and chocolates. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Human beings are social animals and our desire is to fit it and or to identify by individuals or groups which are the primary motivation for buying product and services in the services industry. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. A purchase decision is the result of each and every one of these factors. Factors affecting consumers buying behavior on selected milk tea stores towards obtaining sustainability. Growing up, children learn basic values, perception and wants from the family and other important groups.
Following are the most commonly accepted factors influencing buying behaviour. Factors influencing organistaional buying consumer behaviour. Factors affecting buying behavior of consumers in malls the field of consumer behavior is the study of individuals, groups, or organizations. Factors influencing customers buying behavior by dr. The consumer behaviour or buyer behaviour is influenced by several factors or forces. Factors affecting consumer buying behavior semantic scholar. A study of factors affecting online buying behavior of students t. An understanding of consumer behaviour is essential in planning and programming the marketing system. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. A conceptual frame work introduction consumer behaviour is a subset of human behaviour.
Purpose to investigate the factors affecting consumers online shopping behavior. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. A study of factors affecting online buying behavior. There are external as well as internal factors that affect the organisational buying like government policies, industrial changes, organisational values, learning of.
This study was carried out under the following specific objectives. Organizational behavior affects the workplace, right down to the bottom line. External and internal influences on consumer buying decisions. To understand the factors affecting customers buying behavior in the mens cosmetic market. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. Many factors, specificities and characteristics influence the individual in. A conceptual model article pdf available in ssrn electronic journal january 2012 with 22,478 reads how we measure reads. A study on factors influencing consumer buying behavior in. Factors affecting consumer buying behavior factors of. Factors that affect an organization include the people and a few manageable aspects. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Factors influencing buying behaviour of consumers consumer behaviour doesnt remain the same or constant in every situation it changes time to time. It is a series of choices made by a consumer prior to making a buying that begins once the customer has.
The study gives a comprehensive understanding of influence of cultural, social, personal and psychological factors on buying behavior. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Cultural factors have a significant impact on customer behavior. Culture is the most basic cause of a persons wants and behavior. Factors influencing consumer buying behaviour global journals. Pdf this paper examines the key factors which affect buying motives of consumers for online buying or eshopping. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships.
Factors affecting consumers online shopping buying behavior. There are different reasons to study consumer behaviour according to. The impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select. This thesis studies these factors behind purchasing decisions through personal, social and psychological factors of consumer buying behavior. A study of factors affecting online buying behavior of students. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision.
Factors influencing organistaional buying in consumer behaviour factors influencing organistaional buying in consumer behaviour courses with reference manuals and examples pdf. A study on factors influencing consumer buying behavior in cosmetic products a,h. Factors affecting consumers buying decision in the selection. Designmethodologyapproach a descriptive type of study using judgmental sampling for selecting the samples from online shopping users of kanpur city.
Pdf factors that influence consumer buying behavior in. Factors affecting green purchase behaviour and future. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe. Nov 09, 20 future research could use our suggested factors f, filtering elements f and then filtered buying behavior f, fff model framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research. In order to achieve a better understanding of the consumer behaviour, there is a need to study the opinion of consumer in external and internal influences on buying decisions. These include culture, subculture and social class. Abstract globally, the term, marketing is not a new phenomenon. Pdf factors affecting consumers buying behavior on. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available. There are various factors which affects consumer behaviour.
Consumer, buying behavior, retailer, store, product, etc. We need to understand all these factors to understand how these factors force an organisation to adopt different strategies in different markets. Age and human lifecycle also influence the buying behaviour of consumers. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. After the cultural factors in the study of consumer behaviour, the social factors also affect the consumer behaviour. Factors affecting consumer buying behavior international journal.
Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. Abstractcustomer buying behavior is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. The main objective of this study is to determine factors influencing consumer buying behavior toward impulse buying in hypermarkets. Introduction consumer behavior is vast field, being studied by various researchers and marketers and researches are still going on. The impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india. The impact of factors influencing the buying behaviour on. The results suggest that, there are some factors deleted and other are extracted to principle component analysis after rotation. Factors affecting consumer buying behavior n ramya and dr. When the mood is positive, a business has a greater chance of success, but if the atmosphere turns sour, the bottom line suffers. Like consumer buying, business buying is also affected by many factors. What are the factors influencing consumer behavior.
The impact of social factors affecting consumer behaviour on. By asifo shah consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. To explain whether there is a link between the factors and the customers. Factors influencing on buying behaviour of softdrink products.
How old a consumer is generally indicates what products he or she may be interested in purchasing. The age of a consumer can have a significant impact on his behaviour. Factors affecting organizational behavior bizfluent. We aim to study the process and identify possible differences from buying a nonradical product.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing. Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer. A number of researchers have identified and analyzed factors affecting the consumers buying behaviour which affect consumer behavior individually or collectively. As the change comes in these factors, consumer behaviour also changes.
These factors are based on certain variables used in the survey. A study of buying decision process in malls 108 chapter 6 chapter 6. There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables. This study will provide valuable information about industrial buyer behavior that might be useful to marketers. Cultural factors play a significant role in influencing buying behaviour. The impact of factors influencing the buying behaviour on the.
880 514 479 1063 878 1463 1329 148 1589 429 446 909 1185 724 905 445 1040 1286 1604 1476 332 1157 625 388 269 99 1176 220 182 190 782 1415